eg can sometimes be read aloud as ‘egg’ by screen reading software. Leave unabbreviated to distinguish from the European Community. Only say ‘civil penalty’ if there’s evidence users are searching for the term.
Lower case even when referring to the defence team at the MOD. Lower case except when in the title: the Department of Health. Lower case unless part of a title like Edexcel L2 Diploma in IT. Upper case.
Upper case in titles: Spencer Tracy, Director, GDS.
Lower case unless used in the full title, like the National Assembly for Wales (Legislative Competence) (Social Welfare) Order 2008. Use upper case when referring to the actual Construction Industry Scheme (CIS, not the CIS).
Avoid should’ve, could’ve, would’ve, they’ve - these can be hard to read.
Use lower case for the north, the south of England, the south-west, north-east Scotland, south Wales, the west, western Europe, the far east, south-east Asia. For example: ‘UK government’, but ‘Her Majesty’s Government of the United Kingdom of Great Britain and Northern Ireland’. Use UK and United Kingdom in preference to Britain and British (UK business, UK foreign policy, ambassador and high commissioner). Upper case because it’s the name of a programme, but note that it’s Green Deal programme, Green Deal team, Green Deal assessment. Upper case for names of groups, directorates and organisations: Knowledge and Innovation Group. Upper case because Gypsies are recognised as an ethnic group under the Race Relations Act.
So, the south-west (compass direction), but the South West (administrative region). If you’re telling users about multiple areas, use (for example) ‘England, Scotland and Wales’. Always write out the full name of the area the first time you use it. Use upper case for East End, West End (London), Middle East, Central America, South America, Latin America. Lower case when a group has a very generic title like working group or research team. Lower case unless part of a proper noun: Cardiff Harbour Authority. Use 2 words when referring to an article published on a blog. Upper case for the BBC fundraising event, lower case for children in need census. Lower case in all instances, including ‘the coalition’. Always lower case unless it’s part of a proper title: so upper case for the Judicial Executive Board, but lower case for the DFT’s management board. Use headings or bullets instead if you want to emphasise particular words or sections. Lower case except where it’s a title with the holder’s name, like Chief Constable Andrew Trotter. Upper case, but generic references to tax credits are lower case.