In 1934 Citroën commissioned the American Budd Company to create a prototype, which evolved into the 7 fiscal horsepower (CV), 32 hp (24 k W) Traction Avant.Achieving quick development of the Traction Avant, tearing down and rebuilding the factory (in five months) and the extensive marketing efforts, were investments that resulted too costly for Citroën to do all at once, causing the financial ruin of the company.
) is a major French automobile manufacturer, part of the PSA Peugeot Citroën group since 1976, founded in 1919 by French industrialist André-Gustave Citroën (1878–1935).
In 1934, the firm established its reputation for innovative technology with the Traction Avant.
Pierre-Jules Boulanger had been a First World War air reconnaissance photography specialist with the French Air Force; he was capable and efficient and finished the war with the rank of captain.
He was also courageous, having been decorated with the Military Cross and the Legion of Honour.
Citroën has been selling vehicles in China since 1984 largely via the Dongfeng Peugeot-Citroën joint venture, which today represents a major market for the brand.
In 2014, when PSA Peugeot Citroën ran into severe financial difficulties, the Dongfeng Motor Corporation took an ownership stake.
In December 1934, despite the assistance of the Michelin company, Citroën filed for bankruptcy.
Within the month, Michelin, already the car manufacturer's largest creditor, became its principal shareholder.
This C42 showroom is where the company organises exhibitions and shows its vehicles and concept cars. Army purchased several Citroën-Kégresse vehicles for evaluation followed by a licence to produce them.