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For a dating website, the most important navigation controls are those that link to the profiles of others, profile creation tools or templates and chat. Red, for example, is associated with fiery love and passion, and may not be as appropriate for a website themed for "sweet" relationships. Make getting a good balance between your revenue sources and the true purpose of the site a goal for every page.
Do not let the ads on the site detract too much from member profiles.
Select software or site building tools to create your site.
Some Web hosts provide free tools when you purchase your web hosting service, but independent software applications are available.
Look at other online dating websites to determine staples that your dating website must offer to be competitive.
Use the information you gather to identify what you could do differently to set yourself apart from other free dating sites.
NVu is a good example of an independent What You See Is What You Get --WYSIWYG -- website creation and editing program.
Alternately, hire a programmer to build the site -- this is much more expensive but allows the most customization options.
Markus Frind, founder and CEO of Plenty Of Fish, says he brings in more than million a year (at least half is pure profit) working for just an hour a day.