However, taking into account data-based conclusions may enhance your chances.
The thought of online dating never occurred to me until I was asked to review apps in this category.
Think of it as the SEO (Search Engine Optimization) of online dating.
On Match.com, the default search ordering is called “Original Order,” which has no real meaning in and of itself.
As Scott Valdez puts it, "Online, you're only as good as your worst photo." Messages : According to Scott Valdez at Vi DA, if you email someone who was last active one to three weeks ago then your response rate will be 60% lower than if you message one that’s ‘online now’.
And good luck getting responses from those who haven’t accessed their profile in more than three weeks; here your response rate plummets to almost 0%.
According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.
But, as great as those stats sound, online dating is also utterly time consuming and competitive.
In fact, one particular email that is long (over 150 words), expresses interest, draws commonalities (it’s always customized), demonstrates humor as well as a sense of ambition and adventure received a 9.7% response rate from women in their 20s, a 20.5% response rate from 30-somethings, and a 50.3% from women 40 and above.
This email, according to Scott, was sent to over a thousand women of different ages, so it’s pretty clear, based on these numbers alone, that a one-size-fits-all approach to online dating is a bad one.
You can then use their input to select your ‘primary photo’ and two to six additional shots.
Think of it as rapid market research for one of the most important elements of your campaign.
They also measure the effectiveness of different profile elements.