Verdict: The more you think about it, the less sense Down makes.
Parading the hottest – and least obtainable – women in front of your face every time you log in feels a little bit manipulating / cynical.
The USP: Pulls together facts, tweets and other information to get a full picture of a prospective partner.
It's disheartening how many women have to resort to 'please no sex pests' appendixs on their profile information.
Verdict: Easy to navigate, simple and free to use, void of distracting gimmicks. Pros: Easy and efficient to use, you can find a hookup within minutes.
Verdict: Worth a shot, if only to kill time answering bizarre questions about yourself. Pros: Unlike most of the other apps, doing the basics on POF – looking at profiles, sending and reading messages – is absolutely free.
The USP: Based around suggesting dates, rather than banging on about yourself. Cons: A high number of sexually frustrated virgin-trolls means a lot of women find using it a harrowing experience, which understandably makes them cagey when you come along.
Pros: Less shallow than just swiping from a picture.
Cons: Tweets are still not a totally accurate picture of someone.
Pros: Once you get over the slight stalker complex Happn instils on you by showing women who walked past your front door an hour ago, matching with users within a 250 meter radius is actually quite handy.