On January 15, 2008, a 4chan user posted to /b/, suggesting participants "do something big" against the Church of Scientology's website.This message resulted in the Church receiving threatening phone calls. Unlike previous Anonymous attacks, this action was characterized by 4chan memes including rickrolls and Guy Fawkes masks.
The site's anonymous community and culture have often provoked media attention.
For media planners, this enterprise is "further proof that creativity is everywhere and new media is less accessible" to advertisement agencies.
In this talk, Poole mainly attributed this to the anonymous system, and to the lack of data retention on the site ("The site has no memory.").
As a witness, he explained the terminology used on 4chan to the prosecutor, ranging from "OP" to "lurker".
It is provided to its users free of charge and consumes a large amount of bandwidth; as a result, its financing has often been problematic.
Poole acknowledges that donations alone cannot keep the site online, so he has turned to advertising to help make ends meet.He also explained to the court the nature of the data given to the FBI as part of the search warrant, including how users can be uniquely identified from site audit logs.Through its association with Anonymous, 4chan has become associated with Project Chanology, a worldwide protest against the Church of Scientology held by members of Anonymous.4chan users have been instrumental in pranks such as hijacking Internet destinations to cause images of Rick Astley to appear in place of their content, coordinating attacks against other websites and Internet users, and posting threats of violence in order to elicit individual and public reactions.The Guardian once summarized the 4chan community as "lunatic, juvenile ... The website is split into six categories: Japanese culture, Interests, Creative, Adult (18 ), Other, and Misc (18 ).The site quickly became popular, expanded, and now features boards dedicated to a wide variety of topics, from anime/manga to videogames, music, literature, fitness, politics, and sports.