Why worry about the subtleties of an executive summary, language or a market analysis if you don't have the most important element for actually using and working a plan?
What matters is the planning for the future, not just the formal plan.
How do you envision your site being successful, because the definition of success will differ for each entrepreneur and business type?
"People are no longer looking at their computers as a screen or a mobile phone as just their phone.
Rather, they're looking at it as a gateway to their life. It means there are new opportunities for marketers and entrepreneurs to talk to people in a new environment in a more meaningful manner."Users are very willing to attach themselves and become loyal consumers around new products and services today, and if you find a way to capitalize on that enthusiasm, you can bring a customer in for good while also gaining a brand advocate (someone who will express their enjoyment to others).
Lou Dubois is a Philadelphia-based Social Media Editor for NBC Universal's local news affiliate (WCAU-TV).
He is an experienced writer, editor and marketer who has worked with and written about Fortune 500 companies and small businesses, focusing on social media, emerging technologies, small business success, entrepreneurship, sports business and corporate policy.
He compares online business planning in 2010 to steering a boat or a car: "if you're driving your car with GPS turned on, you have a final destination, but depending on traffic and weather, there needs to be an ability to change direction and take a detour."Dig Deeper: The Best Industries for Starting a Business Business Plan for an Online Business: Steps for Creating Your Business Plan The web is a powerful tool for companies of all types, and as it has changed, so have the types of companies who prosper.
The four main purposes of Internet sites, as described by noted columnist Rhonda Abrams in , are transactional, content, promotional and relational.
Additionally, the tools and cost-benefit involved in building and marketing an online business have become increasingly easier, cheaper and faster than ever.
But in an era where technology is always a part of our lives, you need to make your business idea, model and planning stand out if you want to succeed in the long run."People have completely shifted the way that they relate to their technology," says Jon Burg, a senior social engineer who works with Fortune 100 companies on emerging technologies at Digitas.
"If you grow as a company, you'll need it then in what is called the business plan event.
But it's much less formal then it was in years past, and more pragmatic.
" Using social media to evangelize a category or vertical that is your product is an important piece to this, because that's how you find influencers.