This is the single hardest part of any content-focused website or project.
Please allow me to preface this by saying that I am bias; in my opinion the architecture of a website is critical to achieving SEO success.
My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture: Scalable architecture is an obvious one; you need a system that can grow as large as you want/need it to.
So let’s say I had an SEO consulting firm with locations in several cities across the U.
S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.
We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.
The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.
Since our platform is not built on Word Press we didn’t get to use any of the fancy plugins available, and instead created a basic one-page site that allowed visitors to convert the same way the full website would support, just on a much smaller scale.
The most important part of our pre-launch page was that it not only supported social sharing, but was able to track and aggregate shares to give active users more points; Let me start by saying not all platforms are created equal.
From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, and then aggregating opportunities to discern which categories we needed to focus on to grow traffic.